Wednesday, July 27, 2011

Hail to the V

I've been reading a lot about the series of Summer's Eve commercials featuring hands representing vaginas, with their slogan "Hail to the V."

They were recently parodied on The Colbert Report.

I'm not sure how I feel about these commercials. Obviously as the video above points out, they rely heavily on racial stereotypes. On one hand I can appreciate that they are trying to represent the female body and perhaps break taboo about talking about vaginas, but using the talking hands makes them more laughable than anything.

Do you think the commercials are more empowering or ridiculous?


Jamie said...

Ugh. "Vertical smile" makes my stomach turn. The stereotyping is laughable. Maybe I'm a little glad they get to say 'vagina', but I hate that this is what it's going to be associated with. I don't expect to be empowered by corporations any time soon.


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